Below I have analiysied two adverts which advertise digipacks. I have looked at the colour, font, layout, design and content of each advert.

Rosie And The Goldbug Advert

Above is the advert for Rosie And The Goldbug.

Colour
The main colour in this advert is red and black, as theses colours contrast well together and stand out. The background colour is simple so that it allows the other colours stand out which makes it easy to read and also makes it eye catching and also beige colour of the background is almost a gold colour, which therefore keeps a theme going as the name includes 'goldbug' so the colour gold background works with this name. The advert uses a simple colour scheme so that it is eye catching, but at the same time it catches the audience's attention as it is simple and pleasing to the eye, as it doesn't use too many bright colours. By using not so bright colours it means that this advert is not appealing a younger audience, as bright colours symbolise fun and excitement, whereas this is advert uses more suttle colours which makes it more sophisticated, therefore appealing to young adults/teenagers.

Layout
The overall layout of this advert is simple with the picture being placed in the middle so that it is the main part of the advert that stands out, which will allow the person to notice this first and get to know who the advert is advertising and if they already know the person they will recgonise her on the advert making them interested. The text is placed around the picture so this means it will be the second part of the advert that the audience will look at, so the text is bold so that it is easy for the reader to read and understand what is being advertised.

Content/Design
The content which is used in this advert is kept quite simple, as too much will make the advert too complex and may distract the person who is looking at and therefore they may not understand what is being advertised. The main focus is on the picture which shows Rosie in a toilet with two people behind, who look like her servants. By doing this it makes her look important and also it makes her the main focus in the photo, which shows the audience that she is the singer. The picture is also quite unusual which catches the audience's attention as it is different and interesting to look at. The background is a light brown with some white print on it, which makes it look like paper. There is also images of bugs, which fits in with the theme of the name (Rosie And The Goldbug) and this also makes the advert different.

Font
The main font is of 'Rosie And The Goldbug' as this is the most important text on the advert as it is the name of the band. The font is a unusual font, as this keeps in with the theme of the advert and also as the advert is kept quite simple in other content, this allows the font title to be a bit more unusual. Also by using an unusual font this catches the audience's eye as it is different. The font is a sans serif font so that it stands out and so that it can make the text bold. The 'The' in the title is positioned on its side so that it keeps the advert fun and interesting. Also there are bugs with are fitted in with the text, which links in with the name 'goldbug'. The other font on the advert is advertising the product and is a serif font which makes the poster sophiscated, but also the font is quite bold and also looks quite modern, so that it appeals to a young target audience. This font is bold so that it can advertise what is on the poster easily and so that the reader can see it clearly.


Katy Perry Advert

Above is an advert for Katy Perry.

Colour
The colours which are used in this advert are mostly bright, daylight colours which make the advert fun and happy. The main colours are pink and white, which are quite 'girly' colours which makes Katy Perry seem girly and also appeals to girls, as they will find the pink and white appealing. Katy Perry is dressed in bright clothing so that she stands out from the advert and it also makes her seem fun and happy. The text is coloured white so that it stands out from the rest of the advert and contrasts with the background. The colour of the font for Katy Perry's name is coloured pink and white so that it makes it stand out from the rest of the advert and also it makes it girly and fun.

Layout
The layout is quite simple, as they want the main focus to be on Katy Perry and also the writing which explains what is being advertised.

Content/Design
The background is fun and girly as it is set in a garden with a paddling pool and some rubber ducks. They have also placed plants, flowers and a white fence which makes it girly and fun and appeals to a younger audience. The advert is also keeping in theme with Katy Perry's album cover, which is also set in a garden with her dressed in girly clothes. By keeping the same theme it allows the audience to become familiar with this partiucular design and will notice when it is Katy Perry being advertised and therefore if they like her they will be interested in the advert. The overall design of the advert is quite fun and quirky, so that it makes it different from other adverts and also so that it catches the audiences attention. By having Katy Perry dressed in girly clothes and also holding a lollipop it makes her seem fun and girly making the audience like her as a person as she seems fun. Also by placing a paddling pool with rubber ducks also makes the audience interested in the advert as it is fun and different.


Font
The font is a sans serif font so that it keeps the advert looking modern as a serif font makes the advert seem older. Katy Perry's name is in bold and is boldest and biggest text on the advert as it makes you know her name and who she is, but for people who already know who she is they can be interested in the advert too. This font is also used on her album cover which makes the audience familiar with this design. The text under is bold and easy to read, so that the audience are able to understand the text and see what it being written. They have placed important information in the middle and have also made it the boldest so that it stands out and also as this is important information (for example includes the number 1 single) it makes people interested and therefore if they know the song they will be interested in this album, as they may have liked the number 1 single.