The song that we have chosen is by Lily Allen "Everyone's at it". We decided to choose this song because the lyrics are quite discriptive and we feel that after listening to the song a few times that we had a number of different ideas that could be used in the video. We also feel that we had a lot of good ideas that will make the video fit in very well with the song choice, as the song is about taking drugs, we feel that there is alot of different ideas that can be used in the video.
Below is the link to the song:
http://www.youtube.com/watch?v=1RuQy8sKKak
Below are the lyrics to the song:
I don’t know much but I know this for curtain
And that is the sun poking its head round the curtain
Now please can we leave?
I’d like to go to bed now
It’s not just the sun that is hurting my head now
I’m not trying to say that I’m smelling of roses
But when will we tire of putting shit up our noses
I don’t like staying up, staying up past the sunlight
It’s meant to be fun and it just doesn’t feel right
(Chorus)
Why can’t we all, all just be honest?
Admit to ourselves that everyone’s on it
From grown politicians to young adolescence
Prescribing themselves anti depressants
Now how can we start to tackle the problem?
If you don’t put your hands up and admit that your on it
Now the kids are in danger, they’re all getting hammered
From what I can see everyone’s at it
Everyone’s at it
Everyone’s at it
Everyone’s at it
i get involved but I’m not advocating
got an opinion, yea your well off the slating
so you’ve got a prescription, yea that makes it legal
finding excuses, is well over whelming with people
you go to the doctor and you need pills for sleeping
if you can convince him then I guess that’s not cheating
see you’re daughters depressed, so get her straight on the Prozac
but little do you know that she already takes crack
(Chorus X2)
Why can’t we all, all just be honest?
Admit to ourselves that everyone’s on it
From grown politicians to young adolescence
Prescribing themselves anti depressants
Now how can we start to tackle the problem?
If you don’t put your hands up and admit that you’re on it
Now the kids are in danger, they’re all getting hammered
From what I can see everyone’s at it
Everyone’s at it
Everyone’s at it
Everyone’s at it
The lyrics are quite descriptive, which has allowed us to come up with a number of different ideas. As the song is about drug taking, I feel that this area can be shown in lots of different ways, which has allowed us as a group to be able to come up with different ideas.
Below are some of our initial ideas:
- Locations: streets, party, small untidy room, not very nice areas, untidy, dirty, working class areas
- The lines starting with "I" are sung by a person singing into the camera
- Flashes of images when song gets faster
- Party scene with lots of young people taking drugs, Lily Allen will be brightly dressed making her stand out, but not involved with the drug taking
- Low key lighting-dark, sets a not very nice mood
- Images of people doing drugs
- Shot of someone rubbing their nose and someone putting their head down, so makes it not completely clear, but still shows the drug taking
- Zoom into Lily Allen when shes at the party scene
- Camera looking at the people doing drugs
- Sun coming through the curtains, white balance and then cut to a dark and dreary room
- Shots of young people doing drugs e.g. Chavs are often stereotyped for taking drugs, such as weed
- Shots of homeless people on the streets as they are also stereotyped for taking drugs
- Most of the shots will be dark to symbolise a serious and not very nice mood
Below are some of the ideas that we have finalised. The overall idea and theme for our music video is paranoia as this mainly associated with drug taken, therefore we can use this in our music video:
- Person spinning round/she will be in focus but the background will be out out of focus so that it looks blurry
- The camera will be looking through a window on Brighton Pier and the sun will be shinning through
- Point of view shots to show that the audience is the person which is following the character.
- The ending of the video will be the same shot of her sitting on the bench, so that it shows that she has just imagined her journey.
Target audience
To identify my target audience I have done some research on Lily Allen's Facebook page and her MySpace page, so that I am able to look at what type of people are her fans.
Firstly on her Facebook profile she has over 300,000 fans and are a variety of both boys and girls. Also I have found out that some of her fans are from around the world too, so we would be appealing to a large target audience.
On her MySpace profile she has over 400,000 fans and are also a variety of both boys and girls and not just English based fans too.
From researching her fans on both MySpace and Facebook I have also found that mainly all her fans are the younger generation. I also looked at some magazines which Lily Allen has featured on such as NME, Q, Marie Claire and I found the readers on nrs.co.uk and I was able to find the people which read the magazines, which were all mainly younger people than older people. For example Nme had over 300,000 readers aged 15-44, whereas only 40,000 readers aged over 45 read the magazines, which is shows that Lily Allen has a greater younger fan base than an older one.
From this research I am able to identify my target audience for the music video. Firstly I can establise that my target audience is both boys and girls, so we have to make the music video appeal to both, so for example we will not be using a pink colour scheme just to appeal to girls, we will have to use the correct colours, imagery, shots etc so that it appeals to both girls and boys. As Lily Allen's target audience is mainly young people we have to make the video fun and modern so that it appeals to the younger generation.
I have also looked at some other music videos by Lily Allen and have come up with some basic ideas. The video which I have chosen is by Lily Allen is London. The link for this video is placed below.
http://www.youtube.com/watch?v=wmYT79tPvLg&feature=channel
Firstly the video uses some shots of drugs, which the song we have chosen is about, so we can use drug references in our music video, knowing that it will appeal to the target audienc
e, as it is been used before in her music videos. Below is a screenshot which I have taken from the video and it shows the way that drugs are also used in this video. We have decided to base our video on drugs, because not only is the song about drug taking, but we can also use it because Lily Allen has used drug related shots and props in her videos, therefore we can appeal to the target audience as they are used to these themes in the video. I have also noticed that the video is about a journey, as Lily Allen is walking through London and that is the narrative of the video. Our music video is based on a journey of a girl in Brighton, who has been taking drugs. The video uses lots of close up shots of Lily Allen's face, which we will be using in our music video so that you are able to see how the character is feeling and so that you can clearly see her facial expressions. Also the video uses lots of 'jerky' camera movement, so that it makes the video interesting and fun, we also want to use this camera movement in our video, but to create a sense of how the character is feeling (paranoid, worried etc because she is on drugs) and also to make the video more interesting and so that the audience can clearly get a sense of how she is feeling. The video also uses long shots, which show the surroundings and also show Lily Allen clearly and it shows her walking on her 'journey', we will also be using this type of shots to show the journey of our character in the video.
The music video is also set in an urban setting (London) and we are also setting our music video in an urban setting (Brighton) so that the audience can be familiar with the video as Lily Allen's video is also set in a city like our music video. Also the video uses a lot of 'run down' and 'rough' areas, which we also decided to use in our video, as drugs are not associated with being very 'glamorous' but are more
stereotyped with homeless people, working class people etc.
I also took another screenshot of the video, which shows how the video uses 'rough' and 'run down' areas.
The video also uses some stereotypes, as the video has shots of 'Chavs' and homeless people which are often associated with these types of areas.
We will also be using locations similar to this in our music video to fit in with the theme of drugs, as drugs are not normally represented with upper class people, so we will be using urban areas in Brighton which are run down.
Throughout this video there are also alot of different shots, which keeps the video interesting and the editing is quite fast which makes it fun for the audience to watch, as there are lots of things going on in the video.
The colours which are used in the video are firstly in some shots quite dark which create a more serious feel in the video, but the video also uses some shots which are bright and fun which make the video happy. In our video we will also be using some shots which are quite dark so that we can create a more serious and unhappy feel in the video, so that the audience are able to feel what Lily Allen is feeling in the video.
From looking and researching Lily Allen's other music videos most of them are quite comical and fun, by the use of colours and the content in the shots. However we have decided not to do this theme for our music video, because drugs are not as comical and I feel the song is more serious, unlike her other songs, so we want to make the music video fit in with the song by not making the music video comical. But we will also be using some shots in a tv room, which will take away the more serious feel of the video, by doing this it will fit in with the rest of Lily Allen's videos as this will make the video fun, which are like her other videos and by doing this it will still be appealing to her target audience, as they are used to Lily Allen having fun and comical music videos.
I have also looked at another music video by Lily Allen called Alfie. The link for the video is below:
http://www.youtube.com/watch?v=-RgOm_WJKpE
This video is quite different from her other music videos as it is very comical and has a young/cartoony feel about it. The video was quite successful as it won two awards one for Best Pop Video and one for Best New Director CADs Music Vision Awards in June 2007. As this video is quite different from her other videos it received a number of mixed reviews.
The video has a cartoony feel to it as it features Lily Allen as herself and a puppet who is ment to be her little brother. The video starts off with a opening screen like the Looney Tunes opening sequence, which makes the video fun and this also means that young children could also relate to it as they may watch Looney Tunes. The puppet may also appeal to the children, but the video also appeals to older/teenage audiences, as they could relate to having a 'annoying' brother like the puppet is to Lily Allen and also there is some 'adult' humour used in the video, for example the puppet is doing drugs in his room. As the video is fun, it appeals to Lily Allen's target audience as they will want to watch a video which is interesting and fun like this video.
The colours which are used in the video are very bright, which makes the video happy and fun.
Lily Allen is dressed in very bright and 'over the top' girly clothes, which also makes the video fun and interesting to watch for the audience. I think that this video will also appeal to children as the video is fun and uses a puppet, which will make young children interested i
n the video and therefore liking the song.
Throughout this video the shots are often linked to the lyrics which are being sung in the song for example Lily Allen is ironing a shirt for her brother while looking at the newspaper which has a job advertisment while the line "You need to get a job because the bills need to get paid" is sung by Lily Allen. We also want to use this technique in our video as it makes it effective and also it makes the line stand out and catches the audiences attention, as we want to do this as Lily Allen is expressing in the song how drugs can ruin peoples lifes so we want to portray this in our video so that the message is shown to the audience.
Like in this video we want Lily Allen to be the main focus of the video, so that it is like Lily Allen's other videos and also so people will be familiar with her when they see her in the video.
Some good content here. You could maybe break up the text about target audience with screenshots from the myspace and facebook profiles you are writing about.
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